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LANSING  — Job seekers and employers can connect with each other in a live virtual environment through a MiVirtualCareerFair career networking event hosted by the State of Michigan, 10 a.m. to 4 p.m. Wednesday, Sept. 25 at michiganvirtualcareerfair.com/index.php/ “There are more than 60,000 jobs currently available in various industries on the Pure Michigan Talent Connect website, which connects Michigan employers to qualified talent as well as provides resources for job seekers,” said Joe Quick, Manager of Talent Programs, Michigan Economic Development Corporation. MiVirtualCareerFair allows employers to connect with top talent and gives job seekers the opportunity to apply for dozens of available positions without the inconvenience and expense of traditional job fairs.  Since the first MiVirtualCareerFair event in February 2012, more than 90 employers and more than 10,000 job seekers have been connected. Within MiVirtualCareerFair, employers host exhibitor booths that include links t

Pebbles and CATCH-22's What does it mean when a cool idea for a watch earns $11M on Kickstarter? Certainly one clear and loud implication is crowdfunding is ready for prime time, but there are more sweeping and profound implications. Why would anyone make anything without testing and creating a digital market long before materials are purchased to make something material. Pebble's brilliant Kickstarter campaign proves the man, machine, mountain parable. Match the right man (or product) to the right mountain and supply him (or her) with the right tools and the mountain will be climbed. Make the Pebble pitch to Walmart and it is a nonstarter. Pebble Smartwatch 2013 video from Pebble Technology on Vimeo . This "match the hatch" of product to market and marketplace has never been more important. You have one chance to make a first impression so matching your idea to favorable audience is critical. There is a CATCH-22 hidden in our new distribution model. You can't

TROY — The U.S. Patent and Trademark Office, U.S. Department of Commerce, East Michigan District Export Council are hosting a program on intellectual property rights in the global marketplace, 7:30 a.m. to 5 p.m. Friday, Sept. 20 at Michigan State University, Management Education Center, 811 W. Square Lake Road, Troy. This one-day program is aimed at providing companies with tools to develop an IP strategy to support expanded export sales and increased global business activities, while avoiding the pitfalls of IP theft and abuse. The program is open to companies of all sizes in all industries, located across the United States. The cost is $125 per person. To register, visit www.eastmichigandec.org or call 248-975-9609.

Stories Matter The web moves in phases. The first phase was presence. In 1999 when I built my first website, FoundObjects.com (now RIP sadly), having a website was sufficient to generate Return On Investment (ROI). The next phase was the battle for commerce. The move from "brochure-ware", websites that were little more than printed brochures that happened to be online, to limited interactivity. Once the conversational door was open the social tsunami began. Where once we lucky few Internet marketers lectured now, in the social era, we listen and curate. Having conversations means we develop different kinds of websites. One easy to spot difference is the ubiquity of social share buttons. Social signals such as Facebook Likes and Tweets confirm our claims and the conversations taking place on our new more social websites. Why Stories Matter NOW No one speaks first, so conversations must be present and robust. Speaking in stories creates more vulnerability than "marketing

Sept. 18 SOUTHFIELD — Flagstar Bank presents the third annual ‘Speed Networking’ event, which will bring together more than sixty professionals in the business and legal arena for a chance to network, exchange business cards, and promote their services. It is 6 to 8 p.m. Wednesday, Sept. 18 at Regency Manor in Southfield. Each person will have three minutes to introduce themselves to another professional, and provide a short ‘pitch’ for their products or services before they rotate to the next professional. The event is co-sponsored by the Armenian- American Bar Association, the Chaldean American Bar Association, the Chaldean American Association for Health Professionals, the Hispanic Bar Association of Michigan, the Michigan Asian Pacific American Bar Association, and Steward Media. For more information, contact Derek Dickow at 248-702-5501 or email derekdickow@steward-media.com. To purchase tickets to the event, visit www.neptix.com/events/1449. Sept. 18 WATERFORD TWP.

  Join Cure Cancer Buzz Team We need help from social media and Internet marketing wizards. We are launching two major nonprofit websites in October: CureCancerStarter.org (crowdfunding cancer research) and CureCancerStore.org (shop to cure cancer). Both websites are funded by Atlantic BT and me and 100% of CureCancerStarter.org's donations go to cancer research. This is how I pay back people who've worked so hard to save my live (I'm a cancer survivor) and how Atlantic BT pays their amazing growth and success forward.  Both websites are part of the Story of Cancer Foundation , a 501c3 nonprofit. We need great online marketers to help beat the "cure cancer drum" in October, increase awareness of these two new ideas and demonstrate the power of social media marketing. If you are up for a challenge please join the Cure Cancer Buzz Team Today. If you can tweet you can help cure cancer. We also need great editors, writers, photographers, video artists, artists (see