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  Please Join Cure Cancer Buzz Team & Beat The CURE CANCER Drum this October Heroes and Friends of Martin's (FOMs) I'm worried and my friends know it. I've gone and bet the farm again and it would appear we will come in short of our goals. How do I know this? Social Media Marketing. Prior to social media, back when I sold M&M's, our marketing didn't live in the NOW. At Mars we would dutifully benchmark our new Twix campaign based on other similar campaigns and miss more than we hit. Social media can rescue such SWAGs. I put the spreadsheet for this post in a public Google doc here: Buzz Team Analysis on Google Using Social Media To Create ROI I painstakingly visited each current Cure Cancer Buzz Team's social profiles to harvest their followers. I wanted to know if we have enough Cure Cancer Buzz Teamers as of today and the answer is no. If we launch Cure Cancer Starter and Cure Cancer Store in October (looks like Monday the 7th now) we may fall short ...

Social media is one of many digital marketing tools available to businesses. Further, many know that listing their business on these social sites and posting to them regularly is important; but, are you measuring your success rates to know if your efforts are worth it? A survey conducted by Vision Critical provided some statistics on how customers use Pintrest, Facebook and Twitter and how likely these customers were to make purchases either online or in-store. Some of the key points are highlighted below. For the full report, follow this link . The survey included almost 6,000 respondents. When you look at usage of these three social networks, you will find that 15 percent of the population uses Pintrest, 73 percent uses Facebook and 24 percent users Twitter. Of those people, 29 percent of Pintrest users made a purchase after sharing or liking an item, 38 percent of Facebook users did that same and then last were 22 percent of Twitter users. Taking those statistics into consideration,...

In our recent post on ERP SoftwareBlog we mention how social media can be used as a channel to communicate with your customers and drive business back to your e-commerce store. With more and more consumers speaking their minds and becoming comfortable expressing their views on channels like FaceBook, Twitter and LinkedIn companies are taking more time making sure their customers' voices are heard. As Azox we have a number of customers in the retail sector who run our integrated e-commerce solution and have incorporated successful social media marketing strategies that complement their e-commerce business. Download our article on " The Importance of Leveraging Social Media in E-Commerce ", and learn how retailers like Del Sol, Cariloha and Dr. Hauschka have used social media to connect with customers and drive business back to their e-commerce sites.

BIRMINGHAM Aug. 16: Business Performance meeting The Business Performance 2.0 Executive Series monthly meeting is 4 to 5:30 p.m. Tuesday, Aug. 16 at Birmingham Tower, 280 N. Old Woodward, LL Conference Room, Birmingham. Coffee and danish will be provided. Register at bizimpteam.com/events or call 248-641-8400. YPSILANTI Aug. 17: Square One Synergy Summit Creating tomorrow's Science, Technology, Engineering and Mathematics leaders is critical to America's economic future. The Synergy Summit is a one-day conference focused on creating tomorrow's inspired, well-prepared technology oriented workforce. It will be 9 a.m. to 4 p.m. Wednesday, Aug. 17 at Eastern Michigan University Student Center, 900 Oakwood St., Ypsilanti. Economist Lou Glazer will be a speaker. Visit squareonenetwork.org/summit. TROY  Aug. 17: Social Media, Protecting Your Brand Automation Alley’s in-depth series Social Media: A Deep Dive for Business Owners and Marketers is holding its next session, Social Medi...

Submitted by Dottie DeHart, DeHart &Company Public Relations Eight Factors Propelling Women to the Top in the Social Revolution and How They Can Take Advantage of Them Hoboken, NJ (August 2011)—Despite status quo statistics—women earn 75 percent of what men earn; women hold only 15 percent of C-level positions in the U.S.—and a challenging economy, the almost-constant changes to the way we communicate, interact, innovate, and do business today are setting up an opportunity-filled future for women. Why? Because the qualities that are valued in today’s socially driven culture—participation, engagement, collaboration, relationship-building, an appreciation for the greater good—come naturally to most women, points out Vickie Milazzo. She says women simply have to be willing to reach out and grab the coming opportunities. “Inside every woman are the skills and forces necessary for being successful today,” says Milazzo, author of the new book Wicked Success Is Inside Every Woman (Wiley,...

Automation Alley’s Social Media series: A Deep Dive for Business Owners and Marketers Corporate Blogging workshop is noon to 1 p.m. at 2675 Bellingham Dr., Troy. Laura Oliveto of Basso Design Group will discuss how a corporate blog can be a powerful tool to communicate brand message in addition to the basics of setting up a blog. It opens at 11:30 a.m. with registration and networking. The cost is $20 for members in advance and $30 at-the-door. Non-members pay $40 in advance and $50 at-the-door. To register, call 800-427-5100 or visit www.automationalley.com.

Social media campaigns have quickly become a staple in comprehensive marketing strategies.   Across North America, many companies are dedicating growing portions of their marketing budgets to social media because they think they are supposed to, they have to or they need to. But it’s not as simple as getting and maintaining an online presence, says Scott Wilson, CEO of RankHigher.ca and Canada’s leading expert on web sales and online marketing using Search Engine Optimization.   “Companies are investing all this money in social media, and the one question they are left asking is, ‘Where is the return on my investment?’” Wilson says. “The truth is there usually isn’t one. They are launching these campaigns and getting dismal returns because they aren’t taking a step back and looking at how they are actually using these social media tools.”   Perhaps the most popular social media tool is Facebook, but it’s not as simple as just creating a page and hoping peopl...