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Anchor text is the hyperlinked text that users can click on and be redirected to other sites or pages and is rated highly in most search engine algorithms. Below is an example of the html code of an anchor tag. Will be displayed as: Windows 7 where Windows 7 is the anchor text for the link Tips for Using Anchor Text Use descriptive text, that is short and to the point and describes the content of the linked page AVOID using text like “click here”, “next page”, or “learn more” Alt Text is an alternative text for an image designed for users that can’t display images in their browsing environment. Below is an example of this. Make sure your alt text is described properly, and also make sure not to keyword stuff. Many search engine companies like Google use image alt text as the main piece of information when trying to index and find out what a particular image is about. Read more about using alt text properly here. Image Title Text is displayed by a browser when a cursor hovers o...

Even though the use of meta tags in determining ranking order by search engines has decreased in importance over the years, properly using the meta description tags is still a very good practice for a number of reasons. The meta description, as highlighted above in orange, is located under the title tag on the search results page, and should appear between the tag in the HTML. A Meta Description Tag is important because it will describe your website in more detail than the title tag. It will appear on the search engine results pages (SERPs) of queried keywords so it is important to display them properly. Creating a well written description tag will help provide visitors information about your site and encourage them to click and explore for more details. Tips for Meta Description Tags Keep Character Length in Mind - Just like title tags, search engines limit the number of characters that are displayed on the SERP. In the image above you will notice the description concludes with an el...

There is strong consensus that title tags play a huge role in having a properly optimized site. A title tag defines the title of a document and tells the user and search engines the topic of a particular page. Title tags also appear on the top of the browser and in opened tabs. Title tag should appear just after the tag of the html document. Tips for Title Tags Reduce Character Length - It’s recommended you keep title tags to under 60 characters because many search engines will not display them properly. You can see below the Title Tag for Dell is fully displayed with nothing cut off. If you look at TigerDirect.com there is more description left that cannot be fully displayed as noted by the ellipsis. Use Title Tags within the Title Tag Appropriately - Placing keywords in the Title Tag that you use throughout your website is very important as well. But be careful not to over-stuff keywords in the title tag. Keyword stuffing is overloading keywords in a webpage or in this instance a ...