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The team at Azox has been busy updating current customer sites to the latest version of eSource, which is our ecommerce software. The latest completed update was for Dr. Hauschka. The Dr. Hauschka web store sells natural skin care products and makeup. Dr. Hauschka’s new website runs on eSource 3.4. The company also chose to add one page and guest checkout. This feature helps provide a better user experience in several ways. With the checkout process, users want to complete their transactions quickly and easily. By offering one page/guest checkout, users are able to make purchases without creating an account. Further, all the information required for the purchase can be entered on one screen. The upgraded web store can be viewed here . Another one of our customers, Recreation Supply Company, has chosen to upgrade to eSource 3.4. This company sells swimming pool supplies on their ecommerce website. The upgraded version of their web store also includes one page/guest checkout in addition ...

With all the resources available to draw traffic to an ecommerce website, it is hard to determine where to put the most effort. The obvious answer is to choose the resources that result in the most website traffic and that have high conversion rates, but, which resources are those? Monetate did some research and provided data about where ecommerce traffic comes from and how it is converted. The data was gathered during the first quarter of 2013. The full report can be downloaded here . When it comes to direct ecommerce traffic, the report states that: • 31.43% landed on an ecommerce website from a search engine • 2.82% from an email and • 1.55% from social media. When this information is compared to the first quarter of 2012, note that traffic from email has decreased from 3.72% in 2012 and so has social media traffic, which was 2.36% in 2012. This does not mean that social media is irrelevant for ecommerce. While social media may not bring a lot of traffic to a website, it still dr...

One of the biggest elements of an ecommerce website is the checkout page. This is where conversions are finalized. So, what are some things that can be done to avoid shopping cart abandonment and to increase conversions? An infographic created by  Fifth Gear highlights some reasons why online shoppers bail on their purchases. The infographic can be viewed  here . To highlight a few points:   44 % thought shipping costs were too high. 27 % wanted to shop around. 14 % did not want to create an account with the merchant. 11 % thought the checkout process was too complex. 7 % said their preferred method of payment was not available. Taking these points into consideration, there are three key elements that you should consider when it comes to your checkout page and shopping cart abandonment. First, always offer the option of guest checkout. Consumers view creating an account as an obstacle, which may lead them to bail on their purchase. Guest checkout also makes the process ...

As an ecommerce business, what tools are you using that have helped you successfully obtain and keep customers? Custora did some research and created a report highlighting the most popular channels used to acquire customers along with which ones offer the best customer lifetime value, which is described in the report as “the future profit a company expects to earn from a customer throughout his or her relationship with the business.” The survey included 72 million customers from 86 U.S. retailers in 14 different industries and can be read in its entirety here . The survey results show that the top channels used for acquiring new customers online are organic search, CPC (Cost Per Click), email marketing and referrals. It may be surprising to see email marketing at the top of the list given that so many of us receive and delete such messages on a daily basis, but according to survey results, since 2009, the amount of customers that ecommerce businesses have acquired using this tool has q...

Each month Azox hosts three webinars to showcase our solutions. Customers, prospects and partners are all invited to attend these free webinars to watch live demos of each of the three Azox solutions. This June, our webinars will be held the 18, 19 and 20. Read more about our products and signup to attend one of these webinars today. Follow the links below to register. Advantages of Online Bill Pay Tuesday, June 18, 2013 1:00 – 1:30 p.m. EST Adding Online Bill Pay to your ecommerce website gives your customers a portal to log into and view, print and pay outstanding invoices. This self-service feature adds convenience and allows you to collect payments 24/7/365. Azox Online Bill Pay solution integrates seamlessly with Microsoft Dynamics GP. Attend this webinar to see a live demo of this product. Secure Credit Card Processing in Microsoft Dynamics GP Wednesday, June 19, 2013 1:00 – 1:30 p.m. EST Accept ACH and credit card payments from your web store when you implement Azox Credit Card ...

Streamlined Payment Processing The most recent deployment from Azox is both a business facing and customer facing ecommerce website built on Dynamics GP for BigFireworks . Big Fireworks uses these ecommerce sites to sell fireworks to both consumers and distributors. The different types of fireworks available include aerial assortment packs, firecrackers, fountains, roman candles, three inch finale repeaters and more. Big Fireworks needed a website that would allow potential customers to navigate their broad product portfolio, make purchases smoothly and securely and would have an overall positive impact in order to promote repeat business. Navigability From the homepage, shoppers are provided with a left side menu that separates the various fireworks alphabetically by type. From here, a consumer or distributor can select the type of firework they are interested in, for example bottle rockets. This will take them to a new screen where all variations of bottle rocks are displayed with mo...

In the market for an ecommerce or epayment solution built on Microsoft Dynamics GP? Join Azox this month for a complimentary webinar to learn about our product offerings! Next week we will be hosting three webinars that will provide an overview of our products. The first will cover online bill pay, then secure credit card processing and the final webinar will be highlight our ecommerce solution. All products integrate with Microsoft Dynamics GP. Follow the links below to register. Advantages of Online Bill Payment forMicrosoft Dynamics GP Monday, May 20, 2013 12:00 – 12:30 p.m. EST Web stores that implement Azox Online Bill Pay are able to provide a portal that allows customers to log in and view, print and pay outstanding invoices online. This solution integrates seamlessly with your Microsoft Dynamics GP back office and allows payments to be accepted in a more timely manner. Secure Credit Card Processing in MicrosoftDynamics GP Tuesday, May 21, 2013 12:00 – 12:30 p.m. EST Accept cred...

Taurus, one of our current customers, has a new B2C ecommerce website built on Dynamics GP . The company chose to use our multi-store feature in order to have a separately branded website that runs off the same database as their existing site. The new website for Taurus showcases the line of Diamondback Firearms products they sell. These products include apparel, gun parts and accessories. When a user visits the website, products can be browsed by rifle parts, rifle accessories, pistol accessories and apparel. The website is very straightforward and easy to browse. Users simply select items they want to purchase to add to their shopping cart. When viewing items in the shopping cart, users are informed of available inventory so they can be certain that the products being purchased are in stock. Then, as the users proceed through checkout, they will have the option to either create a new account, or if they are a return customer, they can log in to the account they created previously. T...

The latest eSource release is here, version 3.4. This upgrade features several new functionalities, web parts and other general enhancements. Some of these are as follows: Guest User eSource 3.4 includes the addition of guest user. This new functionality allows users to proceed through the checkout process without creating an account. All guest users will be tracked in Microsoft Dynamics GP under one identity. Guest users are only able to browse and make purchases on business-to-consumer (B2C) sites. Filters The filters feature has been updated in eSource 3.4. Users are now able to select multiple items under each category. For example, if filtering by color, users are now able to select multiple colors to filter by. This is the case for all attribute categories. It is also now possible to sort attribute values alphabetically to make it easier for users to browse lists with a large number of options. Added Payment Page eSource is now compatible with alternate payment methods, including...

Join Azox for one of our informative monthly webinars this March! Each month we host three different webinars, one focused on each of our products, which include e-commerce, secure credit card processing and online bill pay. This month our webinar schedule is as follows: Advantages of Online Bill Payment for Microsoft Dynamics GP Thursday, March 7, 2013 11:00 – 11:30 a.m. EST Azox Online Bill Pay provides your customers with a portal that they are able to log in to and view, print or pay invoices online. This add-on solution allows your business to get paid faster and integrates seamlessly with your Microsoft Dynamics GP back office software. SecureCredit Card Processing in Microsoft Dynamics GP Tuesday, March 12, 2013 2:00 – 2:30 p.m. EST Credit Card Extension from Azox makes it possible for a web store to accept ACH and credit card transactions securely online. Through use of tokenization, sensitive data is stored off site, which lessens your business’ liability. Azox Credit Card Ext...