SEO Tips: Meta Description Tag
Even though the use of meta tags in determining ranking order by search engines has decreased in importance over the years, properly using the meta description tags is still a very good practice for a number of reasons. The meta description, as highlighted above in orange, is located under the title tag on the search results page, and should appear between the tag in the HTML. A Meta Description Tag is important because it will describe your website in more detail than the title tag. It will appear on the search engine results pages (SERPs) of queried keywords so it is important to display them properly. Creating a well written description tag will help provide visitors information about your site and encourage them to click and explore for more details. Tips for Meta Description Tags Keep Character Length in Mind - Just like title tags, search engines limit the number of characters that are displayed on the SERP. In the image above you will notice the description concludes with an el...