Capture a Piece of Ecommerce Sales this Valentine’s Day
Online retailers haven’t made it past the holiday craze just yet. Christmas may be behind us, but Valentine’s Day, the second largest gift giving holiday of the year, will be here in no time. National Retail Federation has predicted that consumers will each spend $130.97 on gifts, up from $126.03 last year, with an estimated total of $18.6 billion. Consumers purchases will include candy, flowers, jewelry, greeting cards, gift cards and other goods for their significant others as well as for family members, friends, co-workers and even their pets. Given the current economic conditions, it will be more common for consumers to buy conventional items, like candy or greeting cards this Valentine’s Day. Not only is spending predicted to increase, but so will the amount of consumers planning to shop online. Based on a survey of 5,815 consumers, 26.3 percent of them will choose to do their Valentine’s Day shopping online, an increase of 7 percent from 2012. Additionally, 40.7 percent of those ...