kilulujournal

  Please Join Cure Cancer Buzz Team & Beat The CURE CANCER Drum this October Heroes and Friends of Martin's (FOMs) I'm worried and my friends know it. I've gone and bet the farm again and it would appear we will come in short of our goals. How do I know this? Social Media Marketing. Prior to social media, back when I sold M&M's, our marketing didn't live in the NOW. At Mars we would dutifully benchmark our new Twix campaign based on other similar campaigns and miss more than we hit. Social media can rescue such SWAGs. I put the spreadsheet for this post in a public Google doc here: Buzz Team Analysis on Google Using Social Media To Create ROI I painstakingly visited each current Cure Cancer Buzz Team's social profiles to harvest their followers. I wanted to know if we have enough Cure Cancer Buzz Teamers as of today and the answer is no. If we launch Cure Cancer Starter and Cure Cancer Store in October (looks like Monday the 7th now) we may fall short ...

Does Facebook Make Money? Social Media Marketing is NOT an easy sea change to understand. Retailers think in terms of Stimulus - Response. They create a sale (stimulus) and their customers respond.  Social media marketing has a S to R curve too, but it is VERY slow and more like water eroding the Grand Canyon than Pavlov ringing a bell and having dogs (us) salivate. Is social media creating or accentuating a shift? I would vote for accentuating like throwing gasoline on a fire accentuates the blaze. The real trend is we (shoppers / people) don't care about the same things in the same way anymore. Social media and the webification of everything is changing US. Fewer higher quality things are going to get on our radar. Facebook's accentuation of the "social share" is a big part of how we are changing. Last week I Scooped a piece about the virtuous viral loop started by Facebook login. I titled the piece, "The Virtuous Social Loop - Why Facebook Is Making Ecom More ...