Content Truly Is King In the middle of this amazing "lost" Steve Jobs interview is some of the best thinking on content and product development I've ever discovered. Jobs discusses the very important distinction between process and the masterful craftsmanship required to develop great products. Listening to this extraordinary segment I thought Jobs was contradicting Dov Seidman's book How: Why How We Do Anything Means Everything . On repeated listening not so much. Jobs is warning against process police taking over and attempting to substitute hollow business process where passion, commitment and genius should rule. Seidman is suggesting that creating the kinds of teams Jobs was famous for leading is the only business process anyone owns. There are no secrets and intellectual property is a poor substitute for fast moving new market creating genius (iPad, iPhone for example). "People get very confused that the process is the content." Content Greatness Unde...
June 20 The Women’s Fund, an endowed fund owned and administered by the Community Foundation of Greater Rochester is hosting its third annual commUNITY lunch, Wednesday June 20 at the Royal Park Hotel in Rochester. Doors open at 11 a.m., lunch will begin at noon and the program is at 12:30 p.m. featuring guest speaker Pastor Lisa Ilitch Murray of Mt. Zion Church of Clarkston. The cost for tickets is $50. Mail checks to, The Women’s Fund, PO Box 80157, Rochester, Michigan 48308-0157. For more information, email the Fund at womensfundrochester@gmail.com or call 248- 812-0763. Waterford Chamber is hosting an Oakland County Chamber mixer is 5:30 to 7:30 p.m. Wednesday, June 20 at at Shark’s Club, 6665 Highland Road, Waterford Township. Tickets are $10 for Advanced Member Reservations, $15 at the door and $25 for non-members. Sign-up at www.waterfordchamber.org . June 21 Midwest Job Expo at Affirmations in Ferndale.Affirmations, metro Detroit’s community center for lesbian, gay, bisex...
Pebbles and CATCH-22's What does it mean when a cool idea for a watch earns $11M on Kickstarter? Certainly one clear and loud implication is crowdfunding is ready for prime time, but there are more sweeping and profound implications. Why would anyone make anything without testing and creating a digital market long before materials are purchased to make something material. Pebble's brilliant Kickstarter campaign proves the man, machine, mountain parable. Match the right man (or product) to the right mountain and supply him (or her) with the right tools and the mountain will be climbed. Make the Pebble pitch to Walmart and it is a nonstarter. Pebble Smartwatch 2013 video from Pebble Technology on Vimeo . This "match the hatch" of product to market and marketplace has never been more important. You have one chance to make a first impression so matching your idea to favorable audience is critical. There is a CATCH-22 hidden in our new distribution model. You can't ...
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