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Steve Jobs On How Content Is Truly King [video]

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Content Truly Is King
In the middle of this amazing "lost" Steve Jobs interview is some of the best thinking on content and product development I've ever discovered. Jobs discusses the very important distinction between process and the masterful craftsmanship required to develop great products.



Listening to this extraordinary segment I thought Jobs was contradicting Dov Seidman's book How: Why How We Do Anything Means Everything. On repeated listening not so much. Jobs is warning against process police taking over and attempting to substitute hollow business process where passion, commitment and genius should rule.



Seidman is suggesting that creating the kinds of teams Jobs was famous for leading is the only business process anyone owns. There are no secrets and intellectual property is a poor substitute for fast moving new market creating genius (iPad, iPhone for example).



"People get very confused that the process is the content."






Content Greatness Under Attac…
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Pirate party launches new Caribbean menu

Pirate party launches new Caribbean menuT.G.I. Friday’s is hosting free pirate parties to launch its new Caribbean menu, 4 to 7 p.m. Thursday, July 1 at 591 West Big Beaver in Troy.
Activities will include live calypso bands, free tastes of the new Caribbean menu, pirate trivia contest for a chance to win prizes and an appearance by radio station 89X at the Troy event and HOT 102.7 at the Livonia store from 4 to 6 p.m., both locations.
Volunteer donations in the form of doubloons and/or pieces of eight will also be collected to benefit Gleaners Community Food Bank of Southeastern Michigan. Visit TGIFridays.com for more information.

Apply for ‘Dream Team’Walsh College is accepting applications for a free “Dream Team” assessment and recommendation for Troy small businesses.
The “Dream Teams” are attorneys, accountants, bankers, marketers, innovators, and technology specialists who are part of “Take Off With Troy,” a partnership between Walsh College, the City of Troy, and the …
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Job seekers: Don’t fall for these 10 tricky interview questions

With an unemployment rate of 8.5 percent, there are a lot of job seekers out there. The way these potential employees will get hired starts with the dreaded job interview, says Joyce Lain Kennedy, author of “Job Interviews For Dummies."
 “Job interviews are still those crucial meetings that seal the deal on who gets hired and who gets left on the outside looking in,” says Kennedy,
“And with any good job interview come questions that always seem to trip us up.”
So, you ask, what’s the best job interview response to all questions?
 “It’s the one that adds up to ‘Hire me!’” says Kennedy. “But recruiters report that high numbers of job seekers blab negative information without realizing they’re making a farewell address to a job opportunity. Hang in there! With the proper preparation, you can begin to give slam-dunk answers to any interview question.”
Following are ten primetime tricky probes and advice on how you should answer them to land your dream job:

1. Why have you been out of work…
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