Friday, 26 August 2011

Door to Door Organics launches innovative new program

Shopping by recipe is next step in pursuit of “Good Food”

LIVONIA — As part of their commitment to make “Good Food” fit into the lives of the people of Michigan and beyond, Door to Door Organics is launching an innovative web-based tool, Door to Door Organics Kitchen, where customers can “shop by recipe” and have the ingredients delivered straight to their doorsteps. With this new product offering, Door to Door Organics aims to change how people plan, shop and cook - helping them save time, eat more fresh food, reduce food waste, and stay inspired to eat great healthy meals.   
 Each week, customers will find recipes customized to their produce and grocery selections. When a customer selects a recipe they’d like to make, the interface will point them to the rest of the ingredients needed to make it.  With a few clicks, a customer will have great recipes and everything needed to make them.  
 The online planning tools also allow customers to print an additional shopping list for any items Door to Door Organics doesn’t carry, customize recipe recommendations based on ingredients they already have at home, and refine their recipe search by dietary restrictions, such as gluten-free or vegan.
 “Our primary goal is to help people eat “Good Food,” said president Chad Arnold. “We’re already sourcing and delivering a wide variety of healthy, organic produce and products to folks.  Now, with Door to Door Organics Kitchen, it’s even easier to incorporate “Good Food” into your life.”
 “I love it because you waste less, save more, and can skip a trip to the store,” said Marketing Director Andrea Daily, mother to a toddler.  “Door to Door Organics Kitchen makes it easier to juggle all the demands on your time so you don’t sacrifice “Good Food” for yourself or your family.”
 Door to Door Organics Kitchen offers the following online tools and features:
               *“Take a tour”, a step by step video to explain the features of the program
*Recipes created by local food bloggers and chefs
*Recipe Book, with “frequently made” and bookmarked recipes
               *My Pantry, to record items you already have
               *Search functions including meal type, ease of preparation and dietary restrictions
 Door to Door Organics is working to add new online features to make Door to Door Organics Kitchen even easier.  For more information, visit
 For more information about Door to Door Organics, visit

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