So you want to write a book?
Submitted by Ginny Grimsley of News and Experts How to Get Started Marketing a Book By: Marsha Friedman It’s understandable, really. People who have the passion necessary to write a book usually have just one thing on their minds: writing a book. Not marketing a book. Some may think ahead to getting it published, but, tragically, that’s where the planning often ends. I’m not exaggerating when I say “tragically”! I talk to many people who’ve poured years of effort, money and sacrifice into their books, which wind up sitting in boxes in their garage. They never thought about how they might market their books themselves or budgeted for book promotion services. When’s the best time to start thinking about marketing a book? Ideally, before you even sit down to begin writing. Because — and I speak from experience here — the first step will help in your writing. Step 1: Ask yourself, “Who is my audience?” The answer is the first piece of any marketing plan and it can also he...
