Future of Web Design Triptych





Future of Web Design Triptych

Without meaning to I created 3 Haiku Decks about the future of web design:



Future of Web Design 1: No More Boxes or Boundaries (embedded below)



Future of Web Design 2: Mobile Ubiquitous Web Changes Everything (embedded below)



Future of Web Design 3: Semantic Mobile Web Mean Brands are Context, Social is Confirmation and the only time that matters is an evolving NOW.



Here is the snippet I just wrote on GPlus explaining Future of Web Design 3:




*Future of Web Design 3: Semantic Web Is A Game* 


Didn't want to unpack today. I also had an interesting conversation with  on Thursday. So a day of productive procrastination is happening (lol).  


 Nikol reminded me of an important truth. Google doesn't index websites they index web PAGES. Subtle but important distinction to understand Web 3.0. Web 3.0 will be more WEB and less "website". Design will be a CSF (Critical Success Factor), but very different than what we think of as "web design" today.  


Instead of boxes where WE, the all knowing Oz, determine what THEY (our visitors) do, see and experience our content will float waiting for social confirmation and semantic meaning. 

Semantic web seems to confuse many. Not hard to see why. Today's web seem static and there appears to be a 1 to 1 relationship. You click and get.  


Tomorrow's web is more Google-like. Today's Google is you and I click on the same thing and we both may get very different SERPs (Search Engine Results Pages). Google is tailoring our experience based on predictive analytics and the social web.  


What my friends like may be different from what yours click on and spend time with. Google will shows me what my tribe has voted on. Semantic is the new SEO. Semantic web provides an important missing element. Currently if you say something is BAD and mean that it is good Google (and other engines) can't understand the human distinction. Remember when a computer tried to beat humans at crossword it failed.  


Why did a computer fail at crossword where it crushed contestants on Jeopardy? Q&A is different than crossword and semantic context is why. Language is tricky, full of double meanings and reversals humans know and computers walk right by (for now).  


When the amount of DATA becomes big enough computers can learn anything. Anyone doubt the social data is now big enough to teach computers about the rules of human semantics? Right, I join you in that belief - semantic web is around the corner. 

Ironically it is NOT the huge amounts of data that are bringing semantic web on so fast. The ubiquitous mobile web of people and things is the rocket fuel on the bonfire of semantic web. Mobile is different. 


Mobile is more "game-like". 


We expect our smart phones to have a conversation with us even if no one is calling. We expect mobile to understand context. Nikol's eight year old was MAD after visiting a store. His expectation was he could swipe, spin and apply his context to the store. When he couldn't, when the store sat there using someone else's vision of what he should consume, he got MAD.  


Nikol's son is the future of our semantic web where the lines between digital and real lives blur and everything is a GAME or we get MAD :). 







Created with Haiku Deck, the free presentation app for iPad






Created with Haiku Deck, the free presentation app for iPad




I'm In, You?


Here are helpful links so you know I'm not crazy, just in a hurry :).



Martin W. Smith, Director Marketing Atlantic BT



Martin Marty Smith on Facebook



Martin Marty Smith on Linkedin



Martin W. Smith on G+




Comments

Post a Comment

Popular posts from this blog

Azox Launches Industry Leading E-Commerce Solution, eSource II

Here are some words from Azox President, Bernie Huang and what he thinks about our latest web-based ecommerce solution, eSource II. "We are very excited about the announcement of eSource II to the market. Whether you are a B-to-B or B-to-C business, eSource II browser-based environment makes it easy for companies to develop and maintain their E-Commerce sites very cost-effectively. eSource II uses skinnable technology which allows users to quickly build and deploy a feature-rich, E-Commerce storefront. In addition, the product features drag and drop web parts for easy design and layout, as well as built-in SEO analytics," said Bernie Huang, president of Azox. "eSource II is the next generation of E-Commerce and we are extremely excited about the value, flexibility and functionality this product brings to our customers and to the market," Huang added. Check out the full press release for more information . You can also visit our website .
Read more

5 Genius Marketing Ideas For The Holidays

Image
I'm lucky to have REALLY smart friends. Here are five ideas a recent survey of some of the smartest turned up in anser to the question, "What cool stuff are you doing this holidays?" Names and identities are being withheld until 1.1.2014 as promised :). M Idea 1: Mobile Games As a recent Forbes article noted mobile games are ROCKING. Digital games are expected to hit $1.1B growing 54%. Not suggested your ecommerce or B2B website goes into the digital game business, but finding a way to be FUN and MOBILE this holiday is a "genius idea". Tips to keep in mind as you make a digital game out of shopping or forming a relationship with your website: Mobile Game Tips Keep mobile games simple.  Develop games that play OVER TIME.  Don't forget the leaderboard.  Curate "winners" so everyone learns.  Align your game with core brand values (see Stengel's Brand Ideals ). Idea 2: Disrupt Convention This holiday season don't do the usual thing in the expe...
Read more

January brings a flurry of business events

There are many reasons to attend business events. In addition to networking, these gatherings help energize attendees. Taking a few hours to attend a workshop, seminar or meeting can pay off in inspiration, gathering ideas and face-to-face interface with people with similar goals.  It seems like everyone is going full speed ahead with events for January. The Oakland Press calendar is full of creative happenings. If you have an event, please be sure to enter it on the calendar page at TheOaklandPress.com/calendar Or see the Business calendar page and Submit an event links in the right column of this page. Happening this week: TROY Jan. 17: Investment seminars Troy-based LJPR, LLC, a financial advisor and wealth management firm, is hosting a seminar series that targets key areas to reduce uncertainty for attendees. The first seminar of the Reducing Uncertainty series is Economic Outlook for 2012, which will be held 10:30 a.m. Tuesday, Jan. 17. Reducing Uncertainty in your Estate ...
Read more