7 Hero Stories Every Website Should Share



Created with Haiku Deck, the free presentation app for iPad







Sharing Hero Stories


Stories are the key to engagement and conversion online. Marketing is, has and will always been about stories. The stories we tell ourselves, believe and tell others form the core of human aspiration and marketing is nothing if not aspirational.



In Hero With A Thousand Face American mythologist Joseph Campbell explains that every culture is built on stories, stories with more in common than many realize. The "hero's journey" is at the core of many myths, legends and popular movies.



Websites tell "hero stories" too. Here are 7 types of hero stories websites tell:
 



7 Kinds of Hero Stories Told Online


  • Enlightened.

  • Vicarious.

  • Altruistic.

  • Rescue.

  • Stranger.

  • Like Us.

  • Heroes Together.




Examples (with links) of each hero story: Hero Story Examples

 .

Submit Your Hero Story Examples: Hero Story Search

(will eventually put a contest on this link)



HaikuDeck 





Comments

Post a Comment

Popular posts from this blog

Steve Jobs On How Content Is Truly King [video]

Image
Content Truly Is King In the middle of this amazing "lost" Steve Jobs interview is some of the best thinking on content and product development I've ever discovered. Jobs discusses the very important distinction between process and the masterful craftsmanship required to develop great products. Listening to this extraordinary segment I thought Jobs was contradicting Dov Seidman's book How: Why How We Do Anything Means Everything . On repeated listening not so much. Jobs is warning against process police taking over and attempting to substitute hollow business process where passion, commitment and genius should rule. Seidman is suggesting that creating the kinds of teams Jobs was famous for leading is the only business process anyone owns. There are no secrets and intellectual property is a poor substitute for fast moving new market creating genius (iPad, iPhone for example). "People get very confused that the process is the content." Content Greatness Unde
Read more

State of Michigan to host MiVirtualCareerFair

LANSING  — Job seekers and employers can connect with each other in a live virtual environment through a MiVirtualCareerFair career networking event hosted by the State of Michigan, 10 a.m. to 4 p.m. Wednesday, Sept. 25 at michiganvirtualcareerfair.com/index.php/ “There are more than 60,000 jobs currently available in various industries on the Pure Michigan Talent Connect website, which connects Michigan employers to qualified talent as well as provides resources for job seekers,” said Joe Quick, Manager of Talent Programs, Michigan Economic Development Corporation. MiVirtualCareerFair allows employers to connect with top talent and gives job seekers the opportunity to apply for dozens of available positions without the inconvenience and expense of traditional job fairs.  Since the first MiVirtualCareerFair event in February 2012, more than 90 employers and more than 10,000 job seekers have been connected. Within MiVirtualCareerFair, employers host exhibitor booths that include links t
Read more

Tim Horton’s offers smile cookie

OAKLAND/ MACOMB Tim Horton’s offers smile cookie to benefit charity Tim Horton’s locations in Metropolitan Detroit are hosting their Smile Cookie campaign to benefit Children’s Hospital of Michigan from Saturday, Aug. 14 through Saturday, Aug. 21. While supplies last, guests can purchase a special chocolate chip cookie, decorated with a smile, for $1 plus tax. Proceeds from this year’s campaign will benefit the Children’s Research Centre of Michigan, whose mission is to promote knowledge in the area of science and medicine in order to improve methods to prevent, cure and treat childhood diseases. STERLING HEIGHTS Donations sought to restore 1967 T-Bird Larry Sauger of Sterling Heights, a member of Vietnam Veteran Chapter 154, has donated his 1967 T-Bird to the Baker College Auto Restoration program. The car will be a teaching tool for students because it requires hands-on metal finishing and painting. The college had hoped to complete the car this year, but budget constraints are makin
Read more