If we think of the web as our first great tsunami of change then the mobile web will make our first storm feel like a spring shower. This @HaikuDeck (a great tool) explores thoughts on a mobile world.
Content Truly Is King In the middle of this amazing "lost" Steve Jobs interview is some of the best thinking on content and product development I've ever discovered. Jobs discusses the very important distinction between process and the masterful craftsmanship required to develop great products. Listening to this extraordinary segment I thought Jobs was contradicting Dov Seidman's book How: Why How We Do Anything Means Everything . On repeated listening not so much. Jobs is warning against process police taking over and attempting to substitute hollow business process where passion, commitment and genius should rule. Seidman is suggesting that creating the kinds of teams Jobs was famous for leading is the only business process anyone owns. There are no secrets and intellectual property is a poor substitute for fast moving new market creating genius (iPad, iPhone for example). "People get very confused that the process is the content." Content Greatness Unde...
Pebbles and CATCH-22's What does it mean when a cool idea for a watch earns $11M on Kickstarter? Certainly one clear and loud implication is crowdfunding is ready for prime time, but there are more sweeping and profound implications. Why would anyone make anything without testing and creating a digital market long before materials are purchased to make something material. Pebble's brilliant Kickstarter campaign proves the man, machine, mountain parable. Match the right man (or product) to the right mountain and supply him (or her) with the right tools and the mountain will be climbed. Make the Pebble pitch to Walmart and it is a nonstarter. Pebble Smartwatch 2013 video from Pebble Technology on Vimeo . This "match the hatch" of product to market and marketplace has never been more important. You have one chance to make a first impression so matching your idea to favorable audience is critical. There is a CATCH-22 hidden in our new distribution model. You can't ...
Stories Matter The web moves in phases. The first phase was presence. In 1999 when I built my first website, FoundObjects.com (now RIP sadly), having a website was sufficient to generate Return On Investment (ROI). The next phase was the battle for commerce. The move from "brochure-ware", websites that were little more than printed brochures that happened to be online, to limited interactivity. Once the conversational door was open the social tsunami began. Where once we lucky few Internet marketers lectured now, in the social era, we listen and curate. Having conversations means we develop different kinds of websites. One easy to spot difference is the ubiquity of social share buttons. Social signals such as Facebook Likes and Tweets confirm our claims and the conversations taking place on our new more social websites. Why Stories Matter NOW No one speaks first, so conversations must be present and robust. Speaking in stories creates more vulnerability than "marketing ...
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